Conversion audit
I focus on the flows that directly affect revenue and growth—lead capture, registration, checkout, upgrades, and “almost there” moments—map where users hesitate or abandon, and translate that into a practical fix list ranked by impact and effort.
Typical symptoms
- Healthy sessions but flat conversions on the same step.
- High form or payment errors without clear recovery.
- Long time-to-complete on onboarding or purchase.
How I work
We align on the success metric for the chosen flow, then I review the experience end-to-end with heuristics, edge cases, and realistic device constraints—so recommendations stay implementable for your stack and team size.
Outcome
You get a prioritized backlog: what to change, why it blocks conversion, and what “good” looks like—ready for tickets and design/dev handoff.