About
I am Nikita Zolotov, a usability consultant. For ten years I have worked on frontend and product interfaces—as an individual contributor and team lead—so I understand how components, states, validation, and edge cases are actually built, not only how they look in a mockup.
Focus
Today I run focused UX audits: one critical flow or funnel at a time, with evidence, severity, and recommendations written so designers and developers can implement without endless clarification rounds.
Who I work with
B2B SaaS, marketplaces, and content products where small UX gaps translate into lost leads, stalled onboarding, or abandoned checkout—and teams that want a clear plan, not a vague “redesign everything” deck.